Tag: London

London Glossier Pop Up and Power Branding

“Touch your customer, and you’re halfway there.” 
– Estee Lauder

Excuse the dive into marketing, ducklings, but since that’s what I do for my actual job, I couldn’t do a post about this fun summer event without talking about some of the technical aspects of the company behind it.

You’ve heard me mention Glossier a few times around these parts and and probably also stumbled across it out in the real world too. It’s a beauty brand that launched in 2010 and proceeded to casually take the editorial and online beauty world by storm. From their initial launch, they’ve rolled out product after product and are apparently expanding their line to include more “lifestyle” aspects to beauty in the future; their next product is going to be a candle, for example.

Glossier is launching in the UK later this year and I cannot wait to finally (hopefully) be able to have regular access to the items of their line that I genuinely adore. A few weeks ago I actually got to go to a pop up shop event they threw in Marylebone which was an opportunity for UK beauty nerds to meet some of the team, and test products that they may have not been able to try before. For a company that doesn’t even ship to the UK yet, it was amazing to see how many people (my humble self included) showed up just to celebrate the brand, for lack of a better term.

Which is extraordinary when you think about it. There was nothing to buy, we just wanted to say hi to team members that (due to Glossier’s social media presence) it feels like their customers know personally, or enjoy a beautifully curated space.

Because Glossier, excuse my fangirling, is genius at what they do.

 

I mention the brand and the products separately because while inexorably intertwined, they are different things. Where Glossier has set the bar in marketing has been in the solid curation and dissemination of its brand: its visuals, the people it has chosen to make its promoters, and its products all go hand in hand. It’s no mean feat to make something that must at some level be very well and intelligently controlled look and feel effortless.

From a marketing perspective, I routine point to them as one of the most interesting examples of brand and marketing work I’ve seen in years and I honestly would give my right arm to work with them at some point. It’s probably the most out of reach freelance goal a girl could have, but true nonetheless. Entrepreneur even featured founder Emily Weiss recently, with some of the numbers around the brand’s rise to success. They are damn impressive.

 

It doesn’t hurt that most of the products are pretty great and priced so as not to break the bank. I think they’ve had a few missteps, but they seem to be in the spirit of experimentation so I’m often eager to try products even if feel like a bit of a needle scratch. For instance, I’m really keen to try their new Wowder, but I also feel like it’s a bit of a strange choice for a brand who built their look and core product offerings around the “dewy” skin look. However, I expect that they created this powder…because their customers asked for it. So, in the end, probably smart move.

The whole of Glossier brand really is based on this conversational element–between the customers and the business, between individual customers themselves. Which makes sense for a company that grew out of a blog: Into the Gloss. ITG/Glossier routinely crowd sources feedback on what products their customers want them to develop, what elements of those products would be important to them, and how customers would use them. They have one of the best and most thriving comment sections on the internet (delightfully BS and troll free), and a friendly but authoritative editorial voice.

Guests to the pop up went away with a goody bag of full sized products to tide us over until shipping commences later in the year–a nice change from sample size bits and bobs that many brands hand out for promotions. Another smart move, in my opinion. For actual beauty bloggers and editors, there was an event with Weiss herself and the Beauty Director of Glamour UK on another day (the video interview is quite fun, if you’re interested in all things skincare).

This is a brand I’m not just going to continue to buy, but I’m also going to continue to watch. I believe strongly in the power of branding and am fascinated by organizations, creators, and producers who do it well. Glossier is up there.

Weekend Links

“We are not afraid to entrust the American people with unpleasant facts, foreign ideas, alien philosophies, and competitive values. For a nation that is afraid to let its people judge the truth and falsehood in an open market is a nation that is afraid of its people.”
[Remarks on the 20th Anniversary of the Voice of America; Department of Health, Education, and Welfare, February 26, 1962]”
― John F. Kennedy

So. The news. By Wednesday of this week, this whole mess had gone down. Things haven’t gotten much clearer since. Then there was an attack on my beloved adopted hometown of London the same day, seemingly the actions of a lone wolf assailant.

As I put this list together, the American political system is arguing with itself (on a fundamental level) as to whether healthcare (or rather its watered down version of “access to healthcare”) is a right or not. There’s an actual and interesting ideological basis to this debate, but we long ago spun into vitriol and obstruction and I’m not sure that we’re any closer to finding our way out of either. Apparently the leadership is going to force a vote on it today, we will see what happens.

Thus far 2017 seems to be doing its darndest to up our collective rates of cardiac stress and fatigue. Here are your links this weekend, and they are designed to be a politics-lite batch for to give us all a bit of a break.

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The importance of understanding shifting language and context in our culturally ongoing discussions about sexuality and identity.

Relatedly! An interview at Man Repeller about the changing language and communication expectations of our current age.

Female writers on books that influenced them.

The great and good Margaret H. Willison (oft of Pop Culture Happy Hour fame) defends libraries!

Escaping the guardianship laws placed on Saudi women.

Speaking of Pop Culture Happy Hour, this post from NPR’s Monkey See about the podcast Missing Richard Simmons is an interesting exercise in pondering fame.

“Emma Woodhouse, handsome, clever, and rich, with a comfortable home and happy disposition, seemed to unite some of the best blessings of existence; and had lived nearly twenty-one years in the world with very little to distress or vex her. And then the murders began.”

This article on how ISIS is changing and evolving is worth a read.

The latest trailer for The Handmaid’s Tale is chilling and gripping. I can’t wait for it and am simultaneously a bit chilled.

Why Jane Austen is Wrong for the Alt-Right. I may never have click on an article link this fast in my life.

Album of the week: Paradise by ANOHNI

Bistrotheque, East London

“And now leave me in peace for a bit! I don’t want to answer a string of questions while I am eating. I want to think!”
“Good Heavens!” said Pippin. “At breakfast?”
― J.R.R. Tolkien, The Fellowship of the Ring

As so many of our old food haunts have left us lately, Jeff and I are on the prowl for new places to fall in love with. When a recent local joint stopped serving regular brunch (they tantalize us with promises that the chef may choose to surprise us with it from time to time, those teases), we decided to go on a wander in unfamiliar territory this weekend to explore somewhere new. East London beckoned and my research indicated that Bistrotheque would fit the bill nicely.

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It’s very much the kind of place I like. Tucked away on an unexpected street in a Bethnal Green residential area, if you don’t know what to look for, you could easily pass the entrance. And even walking through the sign-less door and up the stairs, you might have a few qualms that you’re still not in the right place until you burst out into a bright and open industrial space.

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We had to make a reservation to get in and it was fully almost the entire time we were there. Couples, families, and groups of friends all clustered together comfortably with the open kitchen in view, in keeping with the industrial aesthetic. It’s clearly a very family friendly place, in spite of the prodigiously stocked bar, and there were several children in attendance.

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The menu is a great mix of typical brunch and lunch offerings, most of which with a welcome kind of twist. My avocado and eggs were severed on savory cornbread with crunchy spiced corn kernels and hot sauce. Jeff snagged something with chorizo (which will always call to him). I glimpsed some of the sweeter offerings like french toast at nearby tables and it looked decadent enough to warrant the second visit I’m already plotting.

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We pushed the boat entirely out and grabbed some pudding after our main meals because they looked too good to not try. Jeff plumped for the creme brulee (usually my drug of choice) so that I could go for the blood orange panna cotta, smothered in pistachios.

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The atmosphere is nicely urban, the food is flavorful, and though the prices aren’t exactly dirt cheap, the portion sizes are very filling. What more could you want?

Oh, a piano guy who plays medleys of Guns’N’Roses, Michael Jackson, and the Spice Girls while you munch? Yeah, they have that too!

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An Old Friend at a New Find

“There is no love sincerer than the love of food.”
― George Bernard Shaw, Man and Superman

Living in a city is exciting because there is always something new to see, eat, or do. The less discussed dark side of this equation is that often to make room for the shiny new stuff, existing shops, shows, restaurants, and venues have to go. Once you’ve lived in an urban center for a few years, you’ve likely lost a few of your standbys due to this cycle. We sure have. In the years that we’ve lived here, we’ve said goodbye to several favorites including The Lockhart, El Nivel, and Kopapa.

Some of these were bittersweet. El Nivel’s closing night was also the last night we stayed in our old apartment and attending it felt like the end of an era, our first three years in London finished. That apartment saw some heartaches, some triumphs, and was the place where a lot of hard won victories came to fruition and El Nivel was where we celebrated a lot of those triumphs and got through a lot of disappointments. We made friends with the owners and staff there who made it a point to know and interact with their regulars; through them we were invited to food festivals and introduced to new areas of the city. It felt like saying goodbye to a pal when that place shut up shop–to say nothing of the fact that we had to begin our hunt for good fusion/Mexican food anew. Suggestions welcome, see me in the comments!

Kopapa was a place where we celebrated New Years as well as our fourth anniversary (we’re now coming up on our eighth). It was conveniently placed in the heart of the West End so if we ever needed to entertain guests, it was a trusted stop in Theatreland. It was one of the first brunch places we indulged in as newly minted urbanites, and brunch has become (admittedly stereotypically) an important part of our family routine.

Whilst being nostalgic for our old favorites recently, I went on a bit of a google spree to find some new joints to try out and discovered that Peter Gordon, the chef behind Kopapa also has a restaurant on Marylebone High Street, The Providores. Actually, it predates Kopapa which a more experienced foodie would have pinged to much sooner than me, but let’s set that aside. Joy of joys, their brunch menu contained the same dish I fell for at Kopapa and have never found a substitute for since: Turkish Eggs. Poached eggs sitting on warm, whipped yogurt, with chili oil sauce on top. If it sounds too weird for you, do me a solid and trust me to try it just once–it’s a savory delight.

While it’s fun and important to always give the new a shot, it’s also occasionally nice to rediscover an old friend.

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Where the Pancakes Are

“The laziest man I ever met put popcorn in his pancakes so they would turn over by themselves.”
– W. C. Fields

Today is Shrove Tuesday, also known as Pancake Day here in Britain, so it is only fitting that you guys hear about a recent breakfast find.

Welcome to Where the Pancakes Are, in Flat Iron Square. Fairly close by to Borough Market and just south of Southwark Bridge, this is another of those delightful little pockets where markets and sellers and food joints are springing up in tandem

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I’m automatically fond of most areas that contain food trucks but WTPA is charmingly located in a a former trainline archway. A number of these kinds of areas of London have been or are in the process of being redeveloped to shops, restaurants, or other spaces and some of the results are quite fun!

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But you’re not here to read about property schemes, are you, kittens? You want to know about the carbs? I’m here for you!

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Where The Pancakes Are is not a large eating joint, but there is a mezzanine to add tables so its apparent small space is a bit of a deception. If you turn up at the weekend, you may have to wait a bit, but get on the list because it’s not too terrible and there are a few shops and market stalls to explore while the minutes count down.

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Pets and families welcome!

The menu is divided into savory and sweet options and you will have a devil of a time deciding which tickles your fancy. Jeff plunked for the traditional American while I went as wild as I could with the Hummingbird.

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As it transpired, our marriage suffered a major test in the middle of the meal when I excitedly demanded that Jeff validate my enthusiasm for finding a good pancake place. His response was, “Eh, I don’t really eat pancakes.”

My reaction to this was one of outraged shock until he laughed and countered, “We’ve been married for nearly eight years, and you haven’t noticed that I don’t really eat pancakes until now?”

To which…oops? Spousal fail on my part?

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Forget Jeff’s poor taste in breakfast carbs. He’s healthy and leans towards the protein, for which we may be understanding, even if he is misguided. If like me you are among the less than virtuous, breakfast wise, this place is a delightful way to spend a Saturday morning!

Weekend Links: The OK Ladies Now Let’s Get in Formation Edition

“I am no bird; and no net ensnares me: I am a free human being with an independent will.”
― Charlotte Brontë, Jane Eyre

In case you missed it, the Womens March on Washington (and sister marches around the world, including the one I participated in in London) might have made some records. The coverage is still coming in and it’s amazing to see — more amazing to have participated in. You can see some my images here, but this is a story worth following and watching. To say nothing of joining in. Welcome to the Grab Back.

Oh yeah, and the US has a new president who doesn’t seem to be “pivoting” from his campaign persona in any way. Shock, surprise. I watched his inauguration because I’m a citizen and think it’s important to support the process of free government. The new First Lady looked absolutely lovely, and I thought it was gracious and correct for Secretary Clinton to show up in spite of how awful I expect it felt. The speech was Orwellian, but bang on from the tone of his campaign. The next day I laced up my shoes and hit the streets to make it clear that he was not elected with a mandate and I will be supporting the issues that I care about with my time, my money, and my voice. Because again, I think it’s important to support the process of free government. This is how it works.

Here are your links, kittens. Tell me what you got up to this weekend.

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I found this piece at Politico a very timely read. It opines that President Trump’s hostility towards the press may be a blessing in disguise. If the traditional lines of communication between the administration and the media are clipped, the press can and should (this writer argues) fan out to the myriad unofficial lines instead and take up the opportunity to do more and more extensive investigative reporting.

Also, what did the administration do on Day 2? Malign the press in the face of documented facts and figures, and talk a lot about himself in his “reach out” to the CIA.

Don’t let anyone say the Women’s March doesn’t matter. 2.9 million participants is not a “tantrum.”

An interesting piece on the physical logistics of changing over an administration.

An important reminder about some of the realities of race and privilege, especially when it comes to assembly. I for one, know I can do better and I intend to.

This SNL from Asiz Ansari was great and nicely nuanced against hysteria. We’ll be fine and the people ultimately set the tone for change, and if yesterday is any indication…

Shut up and take my money.

A bit more fashion levity and some street style.

STOP. I swear every time I read an article like this, my heart breaks a little. I know there are more important immediate issues, such as the civilian lives in the crosshairs right now, but this hateful and deliberate dismantling of human history is also hideous

Album of the week: Radiohead, A Moon Shaped Pool