Tag: Beauty

London Glossier Pop Up and Power Branding

“Touch your customer, and you’re halfway there.” 
– Estee Lauder

Excuse the dive into marketing, ducklings, but since that’s what I do for my actual job, I couldn’t do a post about this fun summer event without talking about some of the technical aspects of the company behind it.

You’ve heard me mention Glossier a few times around these parts and and probably also stumbled across it out in the real world too. It’s a beauty brand that launched in 2010 and proceeded to casually take the editorial and online beauty world by storm. From their initial launch, they’ve rolled out product after product and are apparently expanding their line to include more “lifestyle” aspects to beauty in the future; their next product is going to be a candle, for example.

Glossier is launching in the UK later this year and I cannot wait to finally (hopefully) be able to have regular access to the items of their line that I genuinely adore. A few weeks ago I actually got to go to a pop up shop event they threw in Marylebone which was an opportunity for UK beauty nerds to meet some of the team, and test products that they may have not been able to try before. For a company that doesn’t even ship to the UK yet, it was amazing to see how many people (my humble self included) showed up just to celebrate the brand, for lack of a better term.

Which is extraordinary when you think about it. There was nothing to buy, we just wanted to say hi to team members that (due to Glossier’s social media presence) it feels like their customers know personally, or enjoy a beautifully curated space.

Because Glossier, excuse my fangirling, is genius at what they do.

 

I mention the brand and the products separately because while inexorably intertwined, they are different things. Where Glossier has set the bar in marketing has been in the solid curation and dissemination of its brand: its visuals, the people it has chosen to make its promoters, and its products all go hand in hand. It’s no mean feat to make something that must at some level be very well and intelligently controlled look and feel effortless.

From a marketing perspective, I routine point to them as one of the most interesting examples of brand and marketing work I’ve seen in years and I honestly would give my right arm to work with them at some point. It’s probably the most out of reach freelance goal a girl could have, but true nonetheless. Entrepreneur even featured founder Emily Weiss recently, with some of the numbers around the brand’s rise to success. They are damn impressive.

 

It doesn’t hurt that most of the products are pretty great and priced so as not to break the bank. I think they’ve had a few missteps, but they seem to be in the spirit of experimentation so I’m often eager to try products even if feel like a bit of a needle scratch. For instance, I’m really keen to try their new Wowder, but I also feel like it’s a bit of a strange choice for a brand who built their look and core product offerings around the “dewy” skin look. However, I expect that they created this powder…because their customers asked for it. So, in the end, probably smart move.

The whole of Glossier brand really is based on this conversational element–between the customers and the business, between individual customers themselves. Which makes sense for a company that grew out of a blog: Into the Gloss. ITG/Glossier routinely crowd sources feedback on what products their customers want them to develop, what elements of those products would be important to them, and how customers would use them. They have one of the best and most thriving comment sections on the internet (delightfully BS and troll free), and a friendly but authoritative editorial voice.

Guests to the pop up went away with a goody bag of full sized products to tide us over until shipping commences later in the year–a nice change from sample size bits and bobs that many brands hand out for promotions. Another smart move, in my opinion. For actual beauty bloggers and editors, there was an event with Weiss herself and the Beauty Director of Glamour UK on another day (the video interview is quite fun, if you’re interested in all things skincare).

This is a brand I’m not just going to continue to buy, but I’m also going to continue to watch. I believe strongly in the power of branding and am fascinated by organizations, creators, and producers who do it well. Glossier is up there.

Shopping My Beauty Arsenal

“Use it up, wear it out, make it do, or do without.”
-British wartime slogan

Kittens, I’m in a decluttering mood. I don’t know whether it’s the confused British weather that makes it feel like it’s nearly fall even though it’s barely August, the fact that we are still getting back into the swing of things after a couple of weeks of houseguests, or that work (while still busy) feels a bit less hectic than usual with the summer slowdown…but I’m feeling a strange need to tidy, downsize, and just generally apply some order.

My year of “less but better” remains thematically in place and now, nearly three quarters of a way through it, I’m feeling much better about a lot of my consumption habits in most places. That being said, I’ve recently bought art for our walls and an amazing piece of vintage Aquascutum for my own back, so this clearly isn’t an impulse that’s being felt uniformly. But I recently wrote about streamlining my media, which has been an interesting exercise, and my anxiety and stress are more firmly under control than they’ve been in years, so I feel like my overall balance is in a good place.

Yes, I have quite a bit. And no, I regret none of it.

But one area of consumption in particular has been on my mind of late: I’m definitely wanting to use more of my makeup and skin care products–indeed not just use them, but use some of them up. I’ve put myself on strict “no buying” rules for new makeup (allowing myself the potential exception of buying from the new Estee Lauder and Victoria Beckham collaboration when it launches and a restock of some Glossier products that a pal may be shipping me from the States), and I’m restricting new skincare purchases until I use up what’s in my cabinet. I love beauty and I enjoy consuming it, so this isn’t going to be a hardship. Plus, at some point, when I’ve been better at using what I have, I can look forward to the pleasure of discovering new things when I have a hole in my arsenal to fill. Everyone wins!

And, because it’s me, of course I’ve given myself a few challenges and goals to achieve this!  I’ll check in on Halloween, which is my self-imposed deadline, to see if I’ve been able to get through. And for silliness’ sake, I’ve given myself a holiday appropriate list of 13 things to use up!

Beauty To Dos

Hit pan on at least one color in my Viseart neutral eyeshadow palette. I’m using this palette almost exclusively in order to meet this goal.

Use up my Bite Beauty lipstick in Pepper – my favorite and perfect nude, a shade I will be repurchasing. Eventually.

Finish my Nars Velvet Lip Pencil in Red Square – another favorite that I will probably also repurchase…but only after I also complete other lip products that are similar, though inferior!

Use up my Replica by Maison Margiela perfume in Jazz Club

Use just one blush – Tonga by Cargo – with aim of putting a proper dent in it

Use up one of my (many) sunscreens

Finish my Aesop Parsley Seed Mask

Finish my Glossier Moisturizing Moon Mask

Finish my Kiehl’s mud mask (so many masks…)

Use up one of my hand lotion samples already!

Finish one of my pots of lip salve (Rosebud Salve forever, but no one needs five tins of them)

Finish my current bottle of Kiehl’s Midnight Recovery Concentrate

Hit pan on my Glossier Stretch Concealer

Anyone want to join in and commit to using up something–food in your cupboards, a reading list, products, boxes of tea bags that miraculously keep accumulating? Talk to me about something that you want to use up, and whether or not you would repurchase it or replace it when it’s gone? 

Five Things I Loved In May

“Summer afternoon—summer afternoon; to me those have always been the two most beautiful words in the English language.”
― Henry James

Kittens, I am neglecting you lately, but the world of work has rather consumed life over the last couple of weeks and free time has been taken up by getting outdoors into the increasingly nice weather whenever possible. I enjoy the parade of seasons most years, with their respective fashions, celebrations, and foods, but I have been craving summer in an unusual way this year and am ready for the accompanying heat and holidays. This is pretty clear in this month’s batch of favorites!

 

Nars x Charlotte Gainsbourg eyeshadow in Old Church Street. I had every intention of being good and not buying any more makeup for the rest of the year, truly I did. But when this collection dropped I fell for it, hook, line and sinker. The combination of slate and champagne shadows was too gorgeous to be believed, and I could actually justify it to myself as I didn’t have any existing shades in these colors. Clearly my upcoming Paris trip inspired me! I’m now sitting penitently on my hands and eschewing temptation for a good long while to make up for it.

 

Neom candle in Complete Bliss. Most floral scents, whether for perfumes or home fragrances, simply do not do it for me but this is the rare exception and I currently have three of these suckers scattered throughout the apartment. It’s rose scent would be overpowering, but it’s got some citrus and black pepper thrown in to balance things out. So not only do we have fancy antique chairs now, and a regular cleaning schedule, but our house always smells nice too. We begin to feel quite grown up!

 

 

Unbreakable Kimmy Schmidt Season Three. This absurd delight of a show continues to bring me joy, mixing light and dark equitably and shot through with ridiculousness. I inhaled the whole season in one weekend and firmly believe that Titus’ “Lemonading” episode needs to win some kind of award.

 

Sunglasses. I seriously didn’t start wearing these regularly until my late 20s, for no good reason whatsoever. I have since reformed.

 

Hermes, Un Jardin sur la Nil. I’ve owned this bottle of perfume for years now and I’ve finally come to the end of it. It’s done good service and though I don’t think I’ll ever repurchase it, it is a wonderful summer fragrance with green notes. Inspired by the garden islands at Assouan on the Nile, it’s one of a series of “travelogue” style scents that Hermes has done, and are well worth a look in. As the weather has warmed up, I’ve enjoyed spritzing this on liberally as a prelude to summer.

What I Bought This Month

“When you don’t dress like everyone else, you don’t have to think like everyone else.”
― Iris Apfel

As we begin to wind down style month here, as promised, is an account of what I’ve bought since my shopping ban lifted. Though I’m not going to make a formal commitment (my next ban won’t be until next year), I’m going to make this the last round of personal purchases for a long time. Jeff is looking to buy a new suit and possibly a sports coat (his vice of choice), while I want to continue to shop my own closet the way I have been for the past few months. Now that I’ve done a few clear outs and a bit a streamlining to both my wardrobe and my bathroom shelf, I’m more happy than ever with what I already have. My trusty, long running list of items I’d like to buy has had a couple of ticks put in it, and even more items eliminated as I reevaluated my needs. Only three items remains, and in the case of all of them I’m happy to wait a few months before buying them.

And so, what needs and indulgences made the cut? Read on!

Bite Prismatic Pearl Creme Lip Gloss
A pure indulgence that I didn’t need, but wanted a great deal. I was as a magpie drawn to shimmer and I don’t regret it in the slightest!

 photo 2017-04-23 18.00.59_zpsjuoajnap.jpg
Phone photos don’t do these beauties justice. The shimmer is strong!

Anastasia Beverly Hills Modern Renaissance Palette
My eye makeup stash had a gap I wanted to rectify: lack of color. While I had a few dashes of pigment in my supplementary bits and pieces, my eye shadow collection was overwhelmingly neutral. Since my eyes are green, I knew I wanted something with red and purple tones in it to play up the color, and I’d wanted this palette for a long time. Add a coupon code to the mix, and I snapped it up. And I solemnly swear not to buy any more eyeshadows until I’ve hit pan on what I’ve got.

 photo 2017-04-23 18.01.43_zpsbkorf6kg.jpg
The whole thing was supposedly inspired by the tones found in Renaissance paintings. Which means that from the get go, it had my name written all over it.

A vintage faux fur coat
While Etsy-scanning I stumbled upon a coat designed in the 80s but looked like it was from the 20s and looked like something a flush bootlegger’s girlfriend would swan about in. I required it. Many thanks to Katarina who is coming to visit this summer; I enlisted her aid in conveying it to me when she does and she, darling that she is, agreed. Also, you’ve got a hint as to one of my perpetual style inspirations in the screengrab: Agatha Christie murder mysteries. That Interwar period look gives me life.

 photo File 23-04-2017 18 07 39_zpsewhnx88c.jpg
I can’t tell you how much I’m looking forward to winter now!

Everlane tops and jumper
Everlane had one of their international shipping promotions and so I picked up some replacement t-shirts (all of my current t-shirts were a couple of years old and stretched or sagging in less than flattering ways). There are few joys quite like fresh cotton, whether new shirts or clean sheets! I also picked up a jumper and a summer top. I’d like to get a couple of their silk tops for work, but am biding my time until another international promotion comes around. I didn’t snap photos of these because, let’s face it, I’m not a style blogger and lack some of the basic skills!

Joy skirt
I’d wanted a mid length skirt for a while. I found one with both pockets and with a designed in a repeating pattern of lipstick tubes. I really don’t feel like I need to explain this any further.

 photo 2017-04-23 18.02.40_zpsz4zuv9rn.jpg
I mean, seriously, come on!

Apart from the personal purchases, the thing I’m really happy we bought this month are two vintage chairs for the house. We bought a very nice couch and bedroom set when we moved to our current apartment and new it would be several months before we could afford to buy anything else in furnishing it. The waiting has been boring and I’m impatient. But at long last we found a beautiful pair in the style we liked and in our price range. It will be another few months before we can buy our next piece, but these beauties will hold me over I think.

 photo 2017-04-22 14.39.50 HDR_zpsktgoik9a.jpg

Beauty Empties

“I adore artifice. I always have.”
– Diana Vreelance

When I first thought about doing these month-long blog projects, I had an idea I’d try to do something about beauty or makeup at some point and so I started collecting the bottles and packets of items I was using up. I debated trying to do some video content myself this month…but then my computer crashed and needed a new hard drive (a few other tech shenanigans behind the scenes also ensued) and I decided to put that goal off until another month. But I still wanted to do some kind of “empties” post, et alors, we’ve arrived!

I’m oddly obsessed with “empties” videos on YouTube. There are a lot of writers and content makers who are legitimate voices of authority in the industry (Caroline Hirons in particular springs to mind) and I have a number I trust to give good advice when it comes to skincare and makeup, so when they they tell me they’ve used certain products up, I pay attention. I’m also fascinated because from some of the anecdotal evidence I’ve gathered from some friends and internet pals of late leads me to conclude that we throw a lot of beauty products out because they goes bad before we finish them, we get bored before something is used up, or we just clear out our stashes periodically and anything that’s done its time is binned. Simply put, a lot of us can be fairly sloppy or casual consumers of our beauty goods!

Candidly, one of my projects this month was to throw away any makeup that had expired (as some of those products can be serious hubs for bacteria) and to give things that I simply wasn’t using to better homes. My little sister is awaiting a package of goodies from me as we speak! Also in the interest of full disclosure, I’ve picked up a few things this month which I’ll be documenting in a later post. But having done a clear out, and a couple of thoughtful shopping trips to replace what needs replacing, my goal now is to buy fairly little if any new makeup until I’ve used up some of what I’ve already got.

Also, since I stuck to my shopping ban faithfully (minus my one tiny little cheat courtesy of Estee Lauder and Victoria Beckham…) I didn’t buy any new skin care for several months and so was able to finish a lot of products that were already in my stash. My bathroom shelf is much leaner than its been in a long time, but that means I’ve got a nice little hoard to share of some of the things I’ve used up entirely in the last six months.

 photo empties1_zpsr1if51hy.jpg

I was surprised to see so many hair prodcuts in this stash as it typically takes me months to get through them…because I hate doing my hair. Every minute of the process. I hate washing it, I hate the time it takes to blow dry and style it, I hate the fact that the whole process is (for me) largely null and void the moment I step outside–all of it. This is unfortunate as I 1) really do want to look nice and hair is a big part of that and, 2) have eczema on my scalp which means I have continuous skin problems in that vicinity which requires constant care. Frankly, my hatred of hair care is probably related to this fact.

 photo empties2_zpsleuvmlve.jpg

There’s a lot of Glossier in here as I put in an order last summer when we were in the States and finally came to the end of it around Christmas. The serums I picked up at Christmas, however, and I’ve gone through both the Super Bounce and Super Glow formulas in record time. Bounce is a hyaluronic acid serum and though it seems to be a bit of an internet favorite, I won’t be repurchasing. I’m roadtesting the Deciem line at the moment, which includes an HA serum, but at the moment I think I’ll be picking up another bottle of the Pestle & Mortar HA serum when that runs out. I got through my first bottle of it in January and have not found anything I love quite as much as it yet! The Glossier Super Glow serum is a Vitamin C formula and I will be buying it in bulk as soon as I can get my grubby hands on a way to get it to the UK–it’s that good!

Speaking of buying in bulk, I’ve actually gotten through multiple packets of facial wipes (which most beauty editors and gurus worth their salt will tell you to stay far away from. Listen to their wisdom, kittens, but know that your beloved Aunt C. sometimes is just a lazy slob) and bottles of micellar cleansing water in the last six months. This is just indicative.

 photo empties3_zpschxxjsu5.jpg

The products above I’ve already repurchased since using them up (in December when shopping was permitted, of course!) and have every intention of picking up again when my current stash runs out. It’s taken me a long time to build an arsenal of products that I know work for me and when I find things I love, I tend to be loyal. I may still be fighting a losing battle with hair care, and may still fall victim to the slings and arrows of hormonal breakouts, but day to day, I feel like I’ve got my skincare game together.

Your turn! Are there any products you swear by? Do you repurchase old favorites or actively go out hunting for new ones? How long does it typically take you to get through your favorite items? 

Serial Monogamy: A Perfume Story

“A woman’s perfume tells more about her than her handwriting. ”
― Christian Dior

I have long been in love with the idea of a signature scent. I say “idea” because while I was faithful to Coco Mademoiselle for several years in my early 20s, we broke up at some point and I’ve been a hussy, jumping around ever since trying to find something I could wear every day without getting bored or smelling it on every other girl (or guy!) who walks down the street. I’ve fallen love with another scent more than once, but not one worth forgoing all other scents for.

 photo Perfume_zpsgibzq7c1.jpg

At the moment I’m finishing up a bottle of Hermes Jardin sur la Nil, and am in a torrid, wild affair with Passion Boisee from Frapin, which is a perfume house that grew out of a French family cognac business that’s been going since the 13th century. This scent is the nearest I’ve yet come to fidelity! I also have a bottle of Commes des Garcon in Amazingreen which I bought against the day that my Hermes runs out, and a small spritzer of Replica by Maison Margiela in Jazz Club. As you may have gathered from the scattering of testers, I’m already on the hunt for the next fragrance up to bat when either of these go.

There are themes to my perfumes. I hate most florals and strongly prefer scents that are at least slightly masculine. Woods and spices are my go tos, with a healthy heaping of bergamot–since my Chanel days, I’ve never fallen in love with a fragrance that didn’t have bergamot listed in its ingredients. Know thyself, C.. I also sometimes steal a spray of Jeff’s cologne: an expensive bottle of Tom Ford that I don’t begrudge the cost of in the slightest because I adore it on him and it lasts forever. He mock complains whenever I bury my nose in his shirt or neck to catch a whiff, but you can tell he’s pretty chuffed to have such an easy way of seducing me with pheromones.

I’m still open to the idea that I will find The One, but these days I’m more okay with the notion that I may continue to play the field. I’m mostly faithful to whatever bottle currently lives on my nightstand–or two to be honest, one for warmer seasons and one for cold–but my eye, it roves. Always looking for the next best thing.

Because, kittens…at a deep and fundamental level, I’m a snob.

That bark of laughter you just heard was Jeff in the other room. “No kidding,” I believe was his precise response.

Well, there’s no helping it, I am a snob and I don’t like smelling like everybody else. First of all, there are a lot of glorious scents in the world–an almost infinite variety of combinations and notes that can be combined and recombined in ways that make even your favorite individual scents feel new and exciting while still invoking nostalgia. Secondly no perfume will smell exactly the same on you as it does on anyone else. Skin chemistry is neat like that! But that’s still no excuse for every girl in the lift to be wearing the same fragrance.

I think that the plethora of luxury brand perfumes (usually by major fashion houses) is completely understandable. Most of us may not be able to afford a Chanel jacket or bag, but we can afford a splurge on Chanel cosmetics here or there, and what has as much staying power as perfume? Well crafted and distilled, you shouldn’t need more than one spritz a day (possibly two in a pinch) and so a single bottle can get you through months if not years of wear. And so these scents organically and naturally permeate through pop culture and Instagram feeds. There’s no shame in it and if you have a beloved fragrance that you genuinely love that just happens to be popular, I will be the last woman in the world to comment on it. Heck, I’m just about to polish off a fragrance by Hermes that I picked up four years ago! I won’t be repurchasing it, but I’ve enjoyed wearing it for four summers in a row immensely.

But the truth is that I enjoy feeling that I’m wearing something just a bit different. In reality I know that tens of thousands of guys and gals are wearing the same scent as me, but the illusion is powerful. I enjoy stumbling into niche perfume sellers in corners of London or cities I visit on holiday and finding something quite unlike anything I could pick up at the Nordstrom’s counter. I like the (admittedly false) exclusivity of smaller, less well known houses who are making perfume the way that connoisseurs make cheese or wine–in small batches and to their own preferences or taste. I like feeling like I’m wearing something secretive and interesting. Like unto red lipstick, the effect may be purely psychological, but it’s real.

 

Your turn. Are you a one-perfume man or woman, or are you playing the field like me? Do you have a particular memory associated with a scent? Do you have or want a signature scent, or do you find the idea silly (or just plain boring)? Talk to me!