Category: Consumerism

Empties!

“There is no exquisite beauty… without some strangeness in the proportion.” 
― Edgar Allan Poe

My love for this kind of hashtag content continues unabated, so once again here’s a rundown of all the beauty products I used up in the last six months. If I were more consistent (or, frankly, didn’t have so many products which makes finishing anything a challenge) I’d do these kinds of posts more often because I enjoy tallying up what I use and why. So, if you’re nosy and like beauty and grooming, come on and judge the sheer amount of stuff I’ve managed to slather on myself in the past half year.

I’ve significantly reduced the size of my overall stash over the past year. My little sister has benefited from more than one major clear out of makeup and jokes that she hasn’t had to ever buy makeup thanks to me–she got another haul over Christmas. But I still have way more stuff than one woman needs! This year, as part of my ongoing accountability, I’m committed to six months without spending money in the “beauty” category that is not a strict replacement of something I’ve used up.

Slowly but surely I’ve built a pretty good skincare regimen and, as I’ve learned more and more about ingredients and formulas, I’ve been able to find cheaper products that produce the same effects as pricier items.

Skincare first! Korean sunscreen continues to take the cake, both in terms of good pricepoints and elegance of formula that don’t leave a white cast and help moisturize skin. My favorite by a long shot is Thank You Farmer, which I continue to replace regularly.

Let’s talk cleansing! Micellar waters tend to have cult followings but I find most are much of a muchness and that you can get by with whatever happens to be on sale at Boots. At least someone in my mentions will yell at me for this supremely plebeian take, I’m sure. When it comes to cleansers, the No 7 line at Boots has been a revelation and I can heartily recommend this gel cleanser that acts like a balm–rub it onto dry skin and let it break down SPF and mascara for you, before you add water and wash away as a milky texture. You’ll notice the Clinique Take the Day Off Balm Cleanser in there as well, which I love but is more than twice the price. It’s also a gorgeous product, but I’m sticking with drugstore versions for the time being since I’ve found such a great option.

Over here in moisture…I liked the Pestle & Mortar eye cream, but have also replaced it with a drugstore line option (Botanics) which I can also recommend. Only one toner, the acid Solution by Glossier which helps with exfoliation but I only use rarely since I use acids in masks and other products pretty regularly. Only one tube of the Glossier Priming Moisturizer…because I left the other one in a hotel bathroom on a work trip. Oops. I really like this product, it’s an extremely good match for me, especially as I layer it with SPF and…

Serums and such! The Ordinary continues to provide brilliant products at ridiculously low price points and in spite of the drama with their founder and his poor decisions on social media, the products are still worth looking into. I’ve gone through a few of their different oils (which I wouldn’t necessarily repurchase), multiple bottles of their Hyaluronic Acid (which I clearly would), and their caffeine solution eye treatment (I’m on my second bottle). I can also recommend their Lactic Acid treatment as a decent alternative to the more expensive Good Genes by Sunday Riley–it’s not an exact match but does a similar job. Finally, I’ve added another Korean product here, the Pyunkang Yul Essence Toner which is a beautiful, hydrating product. I think I’m on my second or third bottle thus far and I’m probably going to stick with it for a long time to come.

Shockingly, I actually used up makeup products. The Giorgio Armani Luminous Silk Foundation is easily the best foundation I’ve ever tried and I’m itching to replace it, but I’ve got to use up an existing foundation first. While not as good, it’s perfectly serviceable and deserves to be used up instead of neglected. I also finished up my Glossier concealer which I really liked, and the NARS eyeshadow primer which is a great product and one I replaced whilst in the States for Christmas.

Multiple mascaras (all drugstore because I cannot see the wisdom of spending designer prices on something you are supposed to use up in three months, but do yell at me about how I’m wrong in the comments), and multiple lip balms from Keihl’s, Glossier, and DHC.

And then, my ducklings, LIPSTICK. I finished two by BITE, my favorite brand, and a Pat McGrath dark, vampy color as well as NARS velvet lip pencil in Red Square which is a gorgeous orange red. I fully intend to repurchase the NARS in due course, once I’ve used up more of my existing lipstick collection.

Hair stuff. I’m sure I’m missing items because there is no way I only used two shampoos and one conditioner in six months, but I’ll be damned if I know where they wandered off to. The OGX line produces really nice products and I’ve repurchased from them regularly. TGel by Neutrogena is the only thing that has ever tamed the eczema on my scalp (sexy…).

I’m trying to get more into haircare this year since it’s never an area of grooming in which I’ve felt particularly proficient, therefore I was surprised to see two styling products in the bag: a leave in conditioner by Aussie which has been an old standby for years, and a travel sized Elnet. I never buy larger cans of hairspray since I use it so infrequently and don’t want to sacrifice precious shelf or drawer space to a bulky can that will take me years to use.

And finally, body products! I’m sure I’m missing out on all kinds of lovely products but this is almost purely a utilitarian category for me. I’ve written before that I share body cleanser with my husband because I don’t see the point in buying two versions of a single kind of product, and for some reason at some point years ago I started borrowing whatever deodorant he had lying around the house  and clearly haven’t revisited my life choices since. Er…perhaps I should do that at some point…

I absolutely loved the Lush Sleepy body lotion and have fully bought into it’s street cred as a soothing sleep aid. I’m not immediately repurchasing, but will certainly keep it in mind should I find my latent insomnia creeping back in. The real hero of this category is the supersized jug of Keihl’s justly famous Creme du Corps body lotion. Not only does this stuff help with my eczema but it lasts for absolute yonks. I picked up this tub when we were last in the States about over years years ago and it lasted about that long, while being used almost every day. It’s not a cheap product so I bided my time until another trip to the US and a generously donated coupon from family allowed me to replace it at the size I wanted for a large chunk off the price. I’m assuming that we won’t be back Stateside until 2020, at which point it will be time to pick up my next batch.

Overcoming the Sunk Cost Fallacy

“All over the place, from the popular culture to the propaganda system, there is constant pressure to make people feel that they are helpless, that the only role they can have is to ratify decisions and to consume.” 
― Noam Chomsky

This year I have thrown away or donated literally hundreds of dollars worth of stuff. Wherever possible I have given away and donated things that I don’t want or don’t use. My little sister has benefited from the regular reorganization of my bathroom shelves and closet. I’ve given unloved items to coworkers and friends, and my preferred charity shops have received several drop offs. But stuff has also ended up in the trash where I couldn’t reasonably or ethically unload it.

I sort of cringe to type that, but it’s the truth and I’m continuing to try and be radically transparent about my money choices. Hi, I’m C. and I have (metaphorically) tossed money in the garbage in 2018.

In thinking about what I’ve gotten rid of in the last year in a bit of depth, I realized how much of being able to reduce my possessions and luxuries to a more reasonable level has come from a breakthrough about a concept that is well established in the economics world and drives a surprising amount of consumerism in my opinion. Let me explain…

The Sunk Cost Fallacy

The Sunk Cost Fallacy is an economic and business concept which can be explained in a lot of very complex and intelligent ways but can be boiled down pretty simply: a sunk cost is money that you have either spent or lost and that there is no way to get back. The fallacy part happens when human biology and psychology kicks in. There is some pretty good scientific reporting out there about how, as a species, we are designed to try and maximize our investment of time, energy, or resources. Unfortunately, there is also good scientific reporting to show that we can also be pretty dumb about calculating our return on this investment. Where we have spent time, energy, or resources on a thing, the more we have put into that thing, the less likely we are of being able to walk away from it, even if the results are bad.

Businesses fall prey to this, and so do people. If you’ve ever stayed in a movie theatre watching a film you hated, if you have ever extended a relationship of any kind even as it turned toxic, if you have ever continued to throw money at an idea or business even as the likelihood of your success shrinks, if you have ever kept eating a meal after you are full simply because you’ve paid for it, you have fallen into the SCF. Obviously these things are not at all on the same scale as one another, but the principle is the same.

Once you awaken to the SCF, I mean really awaken to it and its effects in your life rather than just being aware of it as a concept, you start seeing it everywhere. Learning to realize and accept my own SCF thinking when it comes to my spending has been a process for me over the past couple of years. A small, irrational part of me used to try to justify my bad money choices–which I think is a fairly common experience. If I hold on to this item, I may use it some day. It may fit. I may like it more. It may be useful.

I’m facing up to this because, speaking only for my own case, this has been categorically bullshit.

A makeup or skincare item that breaks you out or you hate the look of on your face is no less expensive or more valuable for sitting on your shelves for months because you refuse to either re-home it or throw it away.

A piece of clothing that you never wear or lingers in the closet (possibly with the tags on) did not cost you less because you are holding on it.

An item that doesn’t function the way you need it to will not function better for taking up space in your drawer, and you probably will not use it more over time.

When you buy something, in almost every single case, the damage has been done. The cost of labor, construction, and transportation has already been incurred. Your wallet has taken the hit. And unless you come to your senses and return the item quickly, you are not getting your money back. This is why certain items have ended up in the donation pile or in the bin this past year. I had done the financial damage, the choice was not the best one, and I had to find an intelligent way forward.

Managing your bad money choices.

So, how have I coped with this uncomfortable tally in the past year? A few ways.

I put myself on certain restrictions, and documented them publicly to keep myself honest. I didn’t quite meet my goals, but by writing and talking about them, I am convinced I mitigated damage. Did I spend money on makeup this year, even though I had a goal not to? Yes. Would I have spent more without my goals? Almost assuredly yes. Did I buy more than 18 personal items this year? Yes. Would I have bought more without the mental check of knowing I was making myself publicly accountable for them? Definitely. All told, I spent less than 4% of our disposable income on personal shopping this year and I feel good about, even though in terms of sheer numbers I know I could have used that money better.

I made a little extra money by reselling some items. Did I recoup all money I spent in the first instance? No, but I did get some cash back by reselling items through trusted consignment dealers and listing them online, and I cleared out space in my closet as a result.

Where I couldn’t sell, I donated plenty of items to shops where 100% of the proceeds go to charity. Does it make up for money spent or environmental production costs? Nope. Did it help make anything even a tiny bit better in the world? I like to think so.

I did (actually) practice some delayed gratification. I would like a much more “finished” and decorated home than we have, but I decided to be okay with our fairly spare furniture and blank walls for a while longer. We bought some art for our home for our anniversary this past year and one of my 2019 projects will be spending money on getting things framed. I bought one piece for the front room and I’d like to buy one or two furniture pieces next year if I’m happy with our financial progress as well, but I’m going to play it by ear.

So, what can I take away from a year of trying to be more honest and intentional about what I buy?

 

The only cure for poor spending choices is the discipline of good ones.

That means making budgets and sticking to it.

That means planning your purchases in advance, with thought and intention, and not giving into impulses. Food, travel, clothes, random shit…it all matters.

That means building a wardrobe slowly, intentionally, and thoughtfully.

That means delayed gratification in saving up for big ticket items for your self, home, or family rather than slapping down a credit card.

None of this is groundbreaking or radical stuff, but it is important to reiterate until it becomes gospel to you.

Automated

“We are stuck with technology when what we really want is just stuff that works.” 
― Douglas Adams, The Salmon of Doubt

Quick question, kittens, what do you automate or outsource? I subscribe to news and podcasts which are automatically downloaded to my devices daily. Books, video, and music can be delivered or streamed to me with a click. I can order a bunch of items or goods to my house instantly, and subscription services are a nice and growing industry. Much like google, Amazon is practically a verb now.

I like many aspects of modern urban life which have allowed me to automate or outsource things that previously required much more effort or time. Like many women, I’m time poor and married to an equally time poor man, so it’s worth it to me to pay for certain things to be automated on our behalf. As we’ve matured in our lives and careers, we’ve gotten better about budgeting for things that we are content to pay for rather than do ourselves. I’m deeply aware that this is a privileged experience and I don’t take that lightly, but I don’t hesitate to use them when they meet my needs. Some things I’ve automated…

Grocery deliveries. Once a week a box of produce arrives on our doorstep. It’s brilliant! Occasionally I amend my standing order to include things like dairy or special items for specific recipes, but as a rule it’s just a weekly delivery of seasonal vegetables and fruit in reasonable amounts for two people to munch through in a single week. This has helped cut down on the amount of food shopping I have to do dramatically, as well as the amount we physically have to carry when we do shop (as central Londoners without a car). It’s also helped reduce a lot of food waste, which is also something I’d like to be better about, as well as increasing our intake of vegetables.

Coffee delivery. We subscribe to a couple of companies that send us coffee throughout the month. Not only is this one less thing to have to pick up at the store, it fulfills our need for snobbery by constantly rotating the tastes and flavors we are exposed to, and allows us to try and funnel our money towards companies with transparency in their agricultural and labor practices.

If I had more money I would absolutely look into regular cleaning services as well. Not weekly, but perhaps quarterly to help maintain our home. I don’t want or need help in managing day to day mess, but it would absolutely be worth it to me to have professional help in the frenzy of seasonal cleaning when I’m looking to really dig into corners, scrub grout and defrost/broil appliances to get them scoured clean.

I wrote a post three years ago about the financial realities of dog and/or childcare and my views on this haven’t changed. If we have children, we intend to employ help for this too.

However, there are some automated services that I think are actively bad ideas. Clothing and beauty subscription services are popular these days, but do not represent sensible consumption in my opinion. Other novelty subscription services will deliver things like petcare or pop culture items to your door monthly, meaning that users often end up buying things they don’t need and never would have purchased normally and in greater quantities over the course of, say, a year. Some people subscribe to media platforms and never use them–why?!

I suppose in the end, what you value is where you end up investing money. I have friends who subscribe to meal services, wine deliveries, monthly deliveries of household goods (something I may seriously get into at some point to further reduce my shopping), various services and providers (including laundry apps!), and any number of things. One woman I know schedules two blowouts a week for her hair and economizes elsewhere to justify it. Some people do their own bookkeeping and taxes, some hire accountants.

What, if anything have you outsourced to other people or providers, and why?

Trying to Buy “Cheap” Beauty, When You Love Expensive ****

“Save your marriage, and buy that someone special Revlon Colorburst. You’ll be glad that you did.” 
― Anthony T. Hincks

The thing about high end makeup and beauty products is…sometimes they really, actually are better. The pigments are more stable, the powders are more finely milled and therefore easier to use, the formulas have more potent (and therefore expensive) ingredients.

But as I’ve tried to restrict my beauty spending this year (and owning up where I fall off the wagon), I’ve been slowly trying confront where I spend money because it gets me a better product or experience…and where I’m paying more money but not getting anything more out of it than feeling fancy. There are an awful lot of beauty products out there where you are paying top dollar for little more than than the brand, a logo on a package, or a case of some kind that probably cost to much to make and may not be recyclable in the end.

Part of my new spending goals include nearly a year of not buying any beauty or skincare items that isn’t a replacement pf something I’ve used up, replacing as much as a can like for like or from the drugstore rather than a boutique or high street shop. Luckily I’ve been unofficially doing the research for this for years now and I can tell you exactly where I think you should spend money in putting together a beauty or grooming routine.

Save

This is a caveated category, but we need to talk about drugstore lipsticks. My love for lipstick is VERY well documented at this point and it is a product where the quality of the ingredients matters to its application. But I’ve noticed a distinct trend of improvement in drugstore lipsticks over the past few years. Gone are the chalky, sticky bullets of my teenage years; what you can buy at your typical Boots or CVS is a much better, quality product. In fact, it’s incredibly rare for me to buy a “designer” or high end lip product, when a lot of what you’re paying for is fancy packaging and a brand name. Most of my formulas are considered “mid range,” and I think that’s because of this overall trend towards improved formulas at lower price points. I simply don’t see the need for most designer lip products when I can find the same colors in good formulas for better prices. Now listen, you will pry those mid range lipsticks I do have from my cold dead fingers, but I’ve started rediscovering my love for drugstore brands this past year and want to ensure that I buy from them much more.

Basic skincare. Similar to drugstore makeup, a lot of basic skincare has gotten much more effective at lower price points. The No 7 brand at Boots, for instance, is something I only got into this past year and it’s been revelatory. Once I used up more expensive cleansers, for example, I decided to see if I could get at least as good results at a lower price point and presto. Ditto with micellar waters, eye creams (which are a “disputed” product when it comes to effectiveness), and makeup wipes (which you should try to avoid using regularly as they aren’t great for your skin and are definitely not great for the environment). Save money on the basics and spend more on an “active” product like a serum, SPF, or treatment with much more potent ingredients that will help treat your trouble spots or maintain your skin health against sun, pollution, or chronic issues like acne.

Mascara. Some people swear by their designer mascaras but I am convinced they are the most ridiculous waste of money. The recommendation is to use up an entire tube of mascara in three months (which I have never once done in my life) or toss it to avoid it becoming a breeding ground for bacteria (again, advice I have never followed, but whatever). If you are spending more than a handful of dollars or pounds on a tube that’s designed to be perishable within 90 days, you are nuts.

Hair care. Again, fight me in the comments if you must, but I have yet to meet the shampoo or conditioner that is worth more than what I will pay at Boots. I’m sure that there are some styling products worth the coin and I am open to evangelizing on this point, but hair is decidedly Not My Thing and spending anything more than drugstore prices on it would be a silly choice for me. The bigger lesson is, if [insert a beauty/grooming routine step here] is Not Your Thing, do not be duped or pressured into spending your money on it.

Nail polish. Chanel may be iconic, but I say: save your money. Nail colors are easy trends to follow and incredibly cheap compared to the constant churn of fashion trends (which Instagram has spend up to light year speeds). Spend a handful on some seasonal or fun colors from the drugstore and save yourself the tears when liquid dries up, you drop the bottle, or you just get bored with it and want to chuck it. Enjoy double the savings if you paint your nails regularly yourself instead of paying someone else to do it for you (again, something I refuse to do).

 

Spend

If you wear foundation and concealer, it is worth spending some money on. If you have found a brilliant drugstore product that you love, suits your skin, and looks the way you want it to, YOU ARE A HERO TO ALL OF US AND SHARE YOUR WISDOM. But I personally have found the best performing products on my skin tend to be more expensive. I’m fine with this. The trade off I make is that I own only one foundation and have to replace it only one every couple of years, which feels reasonable.

Powder products. See my comments at the start of this post; things that take more work to produce generally cost more and this is particularly applicable for powder products which have to be milled and blended and often pressed several times during production to achieve what’s considered a high quality. Like unto lipstick, drugstore brands are getting better at these, but I still prefer the quality I find higher priced brands. Also like unto lipstick, I have found very little quality difference between mid-high ranged brands and designer brands. Therefore, I say be willing to spend money in this category, but don’t pay silly prices for just packaging or a logo.

Active skincare products and lipstick. As discussed. Worth the money if you find a high performing product that treats a specific condition (rather than is just generally expensive lotion you smear on your face with indeterminate results), but be conscious about where you can find an equivalent at mid or even low range. The Ordinary is a range that’s made waves for providing skincare formulas at very low price points. The efficacy can vary but it’s worth experimenting to find what suits you, which also frees up other budget for more expensive products that you can’t duplicate.

Perfume. This may be a tad personal, but it is a rare cheap perfume that lasts long enough, smells good enough, and feels “exclusive” enough for me. I am an unrepentant snob about some things and I enjoy wearing clothes and perfumes that aren’t mass marketed. I wore Coco Chanel for years and loved it, but eventually gave it up because it was 1) expensive and 2) ubiquitous. The first wasn’t enough to stop me but the second was. However, in general, I think a perfume is a good place to spend your “luxury” money, whatever that means for you personally. Formulated well, a scent should last on you all day and therefore a bottle should last you at least a year. Find one that you adore and make it the finishing touch of your beauty or grooming routine to feel luxe. Even if everything else on your body or face is cheap as chips, the one thing that will literally encase you and float about your presence all day will be fancy AF, as the kids say.

The Faustian Cabinet Has Arrived

“If you love something, it will work. That’s the only real rule.”
– Bunny Williams

A quick moment of apartment appreciation, minions. We’ve lived in our current place for two years and our lease is for a year more, after which we may either need to move or at least try to negotiate on rent a bit more. We struck a bargain when we moved in that we would furnish the place ourselves in exchange for lower rent and we have done so…very, very slowly.

I don’t like living in what feels like a barebones apartment sometimes, I’m ready for a home that feels intentional and grown up, with art on the walls and furniture bought to keep instead of disposable IKEA goods. Simultaneous and paradoxically to that, I enjoy the ease with which we have been able to move, be it to another country or a new apartment on short notice. Owning fewer possessions definitely helps with that!

However, the older I get, the less satisfied I am with living out of suitcases. Our first ever apartment in Utah was starving newlywed accommodation, our first London apartment was a shoebox and not very nice, but this apartment feels like the first proper grown up place. I’ve enjoyed the process of putting it together, even if that process takes a long time and is constrained by the realities of budgeting and strategy. We bought a bed and a wardrobe when we first moved in, for obvious reasons. Over the coming months, our next purchase was a couch, which again is fairly standard. From Etsy we bought a coffee table and stools, from John Lewis a rug. After about a year we splurged on our fabulous vintage chairs and then closed our wallets again for a long while.

Furnishing is a balancing act. I’m a magpie who loves interesting, colorful pieces with personality while Jeff would be a Danish minimalist if he could. Smashing those two styles together into something that involves taste is a tricky, but I think we’re doing okay so far. He has his industrial tables, I get colors and patterns so long as the lines are modern. I get to do the majority of the selection, but he gets veto power so we don’t get overwhelmed with my magpie tendencies. It works. So when I spotted our latest piece online, I knew it would work too.

It’s a vintage piece, but one that’s been upcylced. It’s a muted dark blue, which goes with the blue-gray leather of the sofa, and the blue and white rug. The gold touches keep it feeling chic instead of just a solid block, and it’s deep enough to absorb a lot of items that heretofore didn’t really have a home in the apartment–thus tidying up mess and satisfying Jeffs desire for lack of clutter. I’m absurdly pleased with it and it really has helped me feel as if the front room is “finished” in some way. The only other thing I would want to do in this current apartment would be to frame and hang our art, but if that doesn’t happen until our next lease somewhere, I think could be satisfied.

As promised, this is my last purchase for the year (minus the usual things like socks, underwear, or unsexy items like toothpaste and shoe inserts) and any failures on this point will be publicly documented for shaming purposes. I’m fairly confident that being able to gaze on my growing domestic kingdom will help keep me in financial check. How could you not feel happy in a room that looks like this:

 

 

A Week of Outfits: Monday

“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.” 
― Coco Chanel

Back to work!

I picked this look because I needed a simple but serious outfit for the day. I had meetings at a client site that involved me getting up early to get ready, traveling, and needing to arrived in a polished state. I had to lug around several devices, project folders, and notebooks without overwhelming me so I didn’t want to bother with an outfit that required a lot of elements. I needed a single item solution and so: a power dress.

This dress is from MM LaFleur–a brand I’ve written about before with a huge amount of love and satisfaction. I own five dresses from them in total, bought over several years, and would like a couple more at some point. This brand is on the pricier side, ranging from about $150-250 per item as a general rule, but I have found them to be solid investment purchases. I’ve spent some additional money having each one tailored and I have never worn one of their pieces without being complimented for looking nice.

Finding simple ways to feel much more put together is something that’s become important to me in recent years, especially as I’ve leveled up in my career. Clothes are an important way of communicating messages about yourself, and I try to be in control of my messaging.

I mentioned before trying to incorporate more dresses into my wardrobe and there is a reason for it: simplicity.

It’s very fashionable to look “effortless,” look being the operative word. The amount of women who look simultaneously great while not giving two ***** is not a vast number in my experience, and the most “effortless” looking women I know actually have to expend an awful lot of energy to achieve the appearance of nonchalance.

Effortless is not my aesthetic, but more importantly, it’s not my reality. I am a person who has to expend effort in order to look the way she wants, especially in a professional setting. I also confess to admiring “effortful” style quite a bit. I like fashion that clearly took some thought, wit, or creativity to put together, in the same way that I admire women who look polished and well groomed. All of these things take time, energy, and whatever amount of money we are willing and able to put towards them. I aspire to polish whenever possible. However, I’m also naturally lazy, not very self confident (physically speaking), and not particularly gifted when it comes to the finishing touches that allow some women to achieve that finished look.

Well-tailored work dresses allow me to put on a single item of clothing and fairly basic accessories (charity shop shoes in this case, a pair of earrings that were a present from my father, and a trusty old Longchamp bag that fits my gear and still allows me to look professional), and feel fully outfitted. I’m then able to spend the rest of my preparation time focusing on the “polishing” bits for when I need to feel serious and be taken seriously.

See? Very serious.

A Week of Outfits: Saturday

“Black is the hardest color in the world to get right—except for gray…”
– Diana Vreeland

You have Katarina to blame for this project, ducklings, as this was an idea for a 101/1001 goal she suggested and I foolishly added it to the list. I then thought it would be a great way to write about some of my new goals around shopping my closet, avoiding new purchases for the rest of the year, and generally writing more honestly about my consumer habits.

Then, the stupid paranoia hit. I am terrible about having my picture taken (a side effect of that body negativity I wrote about the other day), and go out of my way to avoid being photographed because I always hate how I look in images. I think I’m hoping this project will help me get over that personal hurdle a bit. So I bit the bullet and dressed for the day one Saturday with the intention of kicking off this week-long project. Then, I took a look at my shots from day one and there we were, kicking off with an annoyingly unflattering image, given that I’m feeling pretty good about my my recent health and wellbeing progress of late. Anyway I present you a British day, blazing and gorgeous high summer, and myself, a column of gray and black.

Welcome to a week of outfits from me, your friendly neighborhood Emphatically-Not-A-Style Blogger.

The recent heatwaves have presented a challenge for many Londoners. Speaking for myself and based on the rigorous anecdotal research of my friends and coworkers, I can tell you that it turns out few of us have the wardrobe for this kind of heat. Most of the time, when you want this much sun and high temperatures for a sustained period, we leave the country for them! There is a reason Europe is effectively out to lunch for the month of August, this continent wasn’t built to deal with the heat and many of us flee for cities and countries with the infrastructure to cope or the topography to make the most of Vitamin D.

Dressing for work has been a chore. Almost everything I have that’s appropriate for the office feels too hot or too covered up for the thermostat, while the few summer items I own are almost strictly casual or weekend clothes. Juggling necklines and hemlines while also trying to not sweat through your clothes on an overpacked Tube on your commute is a puzzle. I’ve started taking a bus into central London just to avoid the worst of the crowding on hot days, with its accompanying irritation and smells.

I love cold weather clothing and it’s easily where I’ve invested the most money over the years. But this year I had to dip into my original goal of only purchasing 18 items (since exploded) to pick up some summer appropriate shirts and trousers…because I truly didn’t have enough hot weather options to put together presentable work outfits. I felt a bit silly but there it is.

Weekends I’m better equipped for, as I said.

I’m trying to wear dresses more often in general, so last Saturday I pulled out an old J. Crew jersey dress that I picked up years and years ago. It’s short enough to keep cool but has a crew neck which keeps me more comfortably covered and feels modern and sporty.

I own only two pairs of sunglasses, both of which I bought years ago and spent a bit more money on, on the theory that I’d take better care of nice ones than cheap crap. So far that’s proven a wise move and I’ve had these for nearly five years with nary an accident to report. In the summer I wear these aviators by Tory Burch and in the winter, I have a pair of Jackie O style frames from Ralph Lauren

Accessories are a hodgepodge. The trainers are from Muji, the necklace and bag are both vintage. I’m thinking of doing a whole post just on my collection of vintage and second hand pieces, and some recommendations for finding good deals and steals throughout London, let me know if that would be of any interest or just frivolous and boring.

The hair is straight up laziness personified. On hot weekends I often let my hair air dry rather than putting my head under an unwelcome blast of additional heat from a hair dryer, and the results are either charming and almost-French-girl looking…or scruffy. Today felt scruffy, alas. I slapped on some concealer, mascara and a bit of loose powder, all by Glossier, and a Bite lipstick and called it A Look.

Jeff and I spent the afternoon in Southwark. We wandered around Bermondsey Street and Borough Market before picking up groceries and heading home. And that’s Day One of Outfit week.

Lest any of you think I’m taking this or myself to seriously…

I still have no idea how to take a nice photo. Prepare for a week of ham and cheese, friends!